VSchicken Leo Messi called PSG, on the same summer day as Joan Laporta I left him lying in the famous meeting where President of Bara backed down and broke the renewal agreement, in the premises of the Gallic club of Avenue Mila Zola in Boulogne They asked for some time. In the accounts there was no more room for Leo and his file, which this first season was 40 million euros net, and some time was requested because the operation had to be studied.
PSG took the plunge and signed Messi. In the executives’ accounts, it was calculated that Leo’s arrival would yield enough revenue from image rights, marketing and stadium operations, enough not to taint the accounts. And so it was, as commented Nasser al-Khelaifi in BRAND. PSG have never generated so much revenue in one season. The first year of Leo translates to 700 million in this direction. The objective now with the renewal of Mbappé, who shares image rights with the club, is to further improve the income of all these concepts.
More and better contracts with sponsors
The truth is that Leo’s arrival brought ten new sponsorship deals and, as the director of this area of the club also commented, Mark Armstrong, In addition to the power of attraction, the deals were higher than without Leo: “We’ve definitely seen growth in areas where we can get deals between 3 and 5 million and now they’re between 5 and 8, so the impact is considerable.
Indeed, it is estimated that revenue from this concept has increased by 13% and brands such as Dior, Gorillas, Crypto.com, Autohero, GOAT, Smart Good Things, Infinity Sports Water, Geekvape, PlayBetR, Volt or Big Cola. When it comes to cryptocurrencies, now in low hour due to ukrainian war the value of PSG coin doubled when it was learned that they had signed Messi, who recovers part of his land in fantoken“We were in the process of doing a cryptocurrency deal before signing Messi and in the following weeks the price skyrocketed because people showed more interest in jumping on board,” said Armstrong. The club exceeded 300 million in revenue for this concept for the first time in its history this season.
The sale of t-shirts, another record
Another area where PSG have grown exponentially with the arrival of Messi is in the sale of shirts.The club has already entered another dimension with the arrival of Neymar and the growth of Mbappé, but Leo has been crazy in the words of the club itself. Another highlight is the arrival of Lionel Messi at PSG. The Argentine helped the club reach 20-21 season turnover in mid-campaign merchandising (€41m). More than one million T-shirts have been sold for the first time, 60% of them with the number 30 of La Pulga, until becoming, with United, the club which sold the most shirts in the world last season, partly thanks to its agreement with the Jordan brand. In its first three hours on sale, Messi shirts were sold for 933,000 euros. With the arrival of Messi, the club moved its official store to the Champs Elysees double its surface and increase its income also in lifestyle products.
“The demand has increased between 30 and 40% and really what can stop it is the offer. When a transfer of this magnitude occurs, Ronaldo at United for example, you may think they’ll pay for it by selling t-shirts, but that’s not the case. You can’t produce a lot of extra t-shirts. The agreement must guarantee very significant minima, but we cannot meet the demand for Messi shirts. We have reached the ceiling. No one can answer this request. We already sell a lot of shirts, perhaps more than any other team in the world for one player, and that puts us on the next level. We have a lot of demand for lifestyle products, the revenue with the Jordan brand is huge, but the demand increases even more when you sign a player like Messi.” Armstrong commented for MARK.
The impact of Messi in the networks
Messi’s arrival also had a huge impact on the club’s social media as soon as his arrival became known. He gained 15 million subscribers across all of his platforms and broke the 150 million barrier for the first time. “We earn an average of 1.4 million per week and we were the first club to reach 10 and 20 million followers on TikTok or the most important French brand on Instagram,” adds Armstrong. On this social network, PSG went from 38.5 million followers to 60.9 million. doubled since the arrival of the Argentinian.
Stadium revenue soars
Messi’s arrival has also resulted in a significant increase in ticket revenue. The club has lengthened its waiting list since Messi’s arrival and legal resale, via a platform controlled by the club itself on its website, has exploded. “There are no more tickets to each gamewith record revenue among European clubs by venue, with eight times as many fans left without tickets or VIPs, so clearly this has been a turning point,” commented the club’s sponsorship director.